• 752


  • 28

    on the market

  • 3862




Only 5 years ago we carried out online questionnaires among 10% of respondents. Last year it was already 70%. We have our own online panel that we keep expanding and enhancing on a continuous basis.

Face to face CAPI

80% of our face to face interviewers collect data using laptops. It is faster and cheaper, it is of higher quality and there’s better control.

Regular omnibus

Multi-client surveys

For 23 years on a monthly basis using a representative sample of 18+, formerly face to face, recently a combination of online and CATI questionnaires. Clients can enter their own questions or buy a ready-made multi-client survey from various industries and with different foci.

Focus groups

In-depth interviews

CLT tests

In Prague in our own studio, elsewhere in more than 100 cities throughout the Czech Republic with moderators specialising in various industries. At the same time there is a possibility to stream audio and video. Or online FG, online IDI or TELEDEPTH.

Telephone CATI

VOIP, 25 places, anonymisation, separate workrooms, audio recording, continuous quality monitoring, automatic and intentional selections.

Mystery shopping, calling

Over 1000 mystery shoppers regularly fictitiously buying various goods and services – from FMCG, banking, telco and energy products, to cars and flight tickets.

Evaluation, PR, infographics

We use clear outputs, infographics and publish some results regularly.


From January 2023, we use artificial intelligence OpenAI – ChatGPT for coding spontaneous responses and for evaluating final reports from individual researches, which significantly shortens the evaluation time for us and our clients and makes the final output cheaper and better.



We have been providing our clients from various industries with full marketing research services for 25 years.
Our clients include not only large corporations but also smaller companies. We always put emphasis on quality, flexibility and clarity, and we always want our work to be as much beneficial and useful to the client as possible. Therefore, we like ad hoc surveys that have a clear goal and assignment.

We use a variety of licensed and free technologies such as Perception Analyser, ACA conjoint, eye camera, video mystery shopping, verbal potential calibration, NPS, Effort Score… but we always adjust them according to project and client goals and we never do it the other way around.

We know that each client and project are different so we always offer unique solutions. At the same time, we know how important and interesting is to make a comparison. For a quarter of a century on the Czech market, we have not only gained enough experience, but also sufficient benchmark in selected areas.

We are a corporate member of ESOMAR, which means – for us and our clients – that we follow its rules and procedures and that quality matters to us and it is not just an empty term.



Contact us

    IBRS – International Business & Research Services
    Praha 10, Dubečská 73/6, 100 00
    IČ 261 37 585
    CZ 261 37 585

    Entered in the Commercial Register kept by
    the Municipal Court in Prague, section C, insert 73525.

    Tel.: +420 274 819 645
    E-mail: ibrs@ibrs.cz

    DPO (Data Protection Officer): dpo@ibrs.cz