Brand, image, reklama
- Znalost a brand image
- Pretesty a posttesty
- Diagnostika a optimalizace komunikace
- Testování claimů, direct mailu, webu
- Brand experience study
- Brand positioning
- Love x trade x trust mark
- Brand archetyp
- Monitoring sponzoringu
- Product placement study
- PR monitor
- Life style, typologie, segmentace