Comprehensive services

We have been providing comprehensive services related to marketing research and to public opinion polls since 1994.

We carry out our research using our own interviewers network, which covers over 560 interviewers from the Czech Republic and also more than 280 interviewers from Slovakia. We put a great emphasis on training of interviewers and also on controls and enforcement of demanding quality criteria. Data are collected in line with ESOMAR guidelines. 85% of interviewers are computer-equipped, which makes questioning significantly faster and cheaper.


Telephone interviews are carried out using our own CATI studio. Interviews are monitored and checked on an on-going basis and each client is allowed to observe the interviews via real-time supervision.


We carry out qualitative research using our own studio fitted with a one-way mirror and recording and transmission equipment.


Since autumn 1996, we have been carrying regular omnibus surveys IBRS OBSERVER on a monthly basis. Clients may choose either to enter their own individual questions into the survey or purchase a ready-made product focused on a specific topic. The research is then carried out on a representative sample of 1000 respondents from throughout the Czech Republic using computer-assisted personal interviewing.


We run an expanding online respondent panel which we use for online interviewing. We primarily use referenced sources when recruiting respondents. Respondent identity must undergo a telephone check and similarly about their profession. The panel includes over 10,000 respondents from all over the Czech Republic and 8,000 respondents from Slovakia.


We are using a wide array of various research technologies and procedures which simplify interviewing, make outputs more lucid and bring an added value to clients – for instance IBRS ANALYZER analytical software or PERCEPTION ANALYZER licence technology, to name just a few.


We put a great emphasis on clarity of outputs and data interpretation. We use a number of various indices and indicators based on which we can compare data with other market benchmarks.


IBRS – International Business & Research Services


Praha 10, Dubečská 6 – 8, 100 00

IČ 261 37 585

CZ 261 37 585

Entered into the Commercial Register kept by the Municipal Court in Prague under section C, insert no. 73525.