We carry out our research using our own interviewers network, which covers over 560 interviewers from the Czech Republic and also more than 280 interviewers from Slovakia. We put a great emphasis on training of interviewers and also on controls and enforcement of demanding quality criteria. Data are collected in line with ESOMAR guidelines. 85% of interviewers are computer-equipped, which makes questioning significantly faster and cheaper.
Telephone interviews are carried out using our own CATI studio. Interviews are monitored and checked on an on-going basis and each client is allowed to observe the interviews via real-time supervision.
We carry out qualitative research using our own studio fitted with a one-way mirror and recording and transmission equipment.
Since autumn 1996, we have been carrying regular omnibus surveys IBRS OBSERVER on a monthly basis. Clients may choose either to enter their own individual questions into the survey or purchase a ready-made product focused on a specific topic. The research is then carried out on a representative sample of 1000 respondents from throughout the Czech Republic using computer-assisted personal interviewing.
We run an expanding online respondent panel which we use for online interviewing. We primarily use referenced sources when recruiting respondents. Respondent identity must undergo a telephone check and similarly about their profession. The panel includes over 10,000 respondents from all over the Czech Republic and 8,000 respondents from Slovakia.
We are using a wide array of various research technologies and procedures which simplify interviewing, make outputs more lucid and bring an added value to clients – for instance IBRS ANALYZER analytical software or PERCEPTION ANALYZER licence technology, to name just a few.
We put a great emphasis on clarity of outputs and data interpretation. We use a number of various indices and indicators based on which we can compare data with other market benchmarks.
IBRS – International Business & Research Services
Praha 10, Dubečská 6 – 8, 100 00
IČ 261 37 585
CZ 261 37 585
Entered into the Commercial Register kept by the Municipal Court in Prague under section C, insert no. 73525.